“FIND YOUR FIVE” Limited Edition

LABEL 5 UNVEILS NEW “FIND YOUR FIVE” BRAND ACTIVATION

A new Limited Edition introducing an exclusive augmented reality experience, inspired by the city lights and energy, and the brand’s symbol number ‘5’.

Top 10 Scotch Whisky* LABEL 5 is proud to release the next chapter of the “City Lights” activation. This modern and colourful Limited Edition captures the very essence of the brand’s platform: international, contemporary and centered around its iconic ‘5’ symbol.

The “Find your Five” Limited Edition is an original concept in which each bottle is unique. Every label is picked by an algorithm from a very large skyline. The designs are selected completely randomly. Unlimited bottles having a different background will make up this unique collection.
For this new limited edition, the experience extends beyond the bottle through a unique and engaging augmented reality activation. A QR code on-pack takes consumers to an immersive digital dimension. The challenge is simple: dive into the skyline by zooming, rotating, scrolling until uncovering the hidden ‘5’ – all without leaving their spot. Once discovered, users unlock the recipe for an exclusive cocktail, crafted especially for this unique experience.

This “Find your Five” Limited Edition will be available in 70cl format.